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Johnsonville links sausages and social media | Canadian Grocer

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in June
By Chris Powell/Marketing magazine | May 29, 2015

Johnsonville is bringing new meaning to the term sausage links.

As part of a broader campaign celebrating its small-town roots, 70 years of tradition and an emphasis on quality ingredients, the sausage company has launched a “significant” social media initiative developed by Toronto agency Matchstick.

http://www.canadiangrocer.com/top-stories/johnsonville-links-sausages-and-social-media-53921
 

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